Effects of Varying Color, Imagery, and Text of Cigarette boxes| March 29, 2020
Smoking is a worldwide phenomenon. According to an estimate of the World Health Organization, almost 9 out of every ten people smoke the cigarette for fun, by taking it as a fashion/ class symbol or for satisfaction.
- Effects of colors of cigarette boxes.
- The effects of imagery presented on the cigarettes boxes
- The textual details presented on the cigarette boxes.
The present blog gives you a handful of information regarding the following points:
Cigarette making is a worldwide business. Different cigarette manufacturing companies are making different quantities of cigarettes pleasing the aesthetic demands of their users.
The growing business of cigarette manufacturing companies compels them to make the cigarette boxes that please the aesthetic sense of their customers.
The famous cigarette companies go for the customized cigarette box. Their Customizable cigarette box differs in color, quality as well as in visual appearance.
The kind of text mentioned in the form of instructions also differs and there prevails strong competition among the companies which makes them work harder on the appearance of their products.
The present blog will try to present the effect of different research done on the effect of variation in the text, colors as well as imagery used on the cigarette boxes.
Most of the researches done in the field of the cigarette have an eminent name of Texas University that has a heck of knowledge in the research fields.
One of the research at the Texas University shows that the user is 70 percent affected by the appearance of cigarette boxes.
In addition to this, this research also shows interesting results that the users do not like the variation in the logo as well as the color combination of their required cigarette boxes as they somehow have the emotional affiliation with the required cigarette boxes.
The science of colors in smoking:
Being a customer, you may always like to get your thing in your favorite color. This is the common science of shopping. The case is quite the opposite in the cigarette industry. The difference in colors suggests the mode of cigarettes.
If you are a regular smoker who smokes the cigarette with less nicotine than the cigarette companies will suggest you some cigarette boxes that have a specific color. The difference in color will lead you to the next smoking stage.
The color chemistry is not that much tricky as you think it is. There is quite a simpler formula i.e. the darker the color of the cigarette box is, the stronger and flavored it will be.
The lighter the color, the lighter will be the strength and flour will be. The cigarette companies manipulate their customer’s attitudes towards their products so without publishing a whole note for their consumers, they have simply made things easy.
The cigarette boxes with red and black color combinations are stronger than the rest and cigarettes while making them fully flavored. The cigarette boxes with more light and specifically white color combinations are thought to be less strong and flavored.
- The variation in color in this manner can lead to the misconception of the users regarding the flavor and strength of the cigarettes.
- The effect of variation will directly affect the consumption ration as the users will get confused regarding the choice in stronger and lighter modes.
- The tobacco companies use the descriptions such a mild, low, silver or golden to depict the low harmful effects of the cigarettes while trying to reduce the health concerns of the users.
- The companies usually manipulate the colors to reduce the health concerns in their consumers which results in increased consumption.
The world health organizations have played a strong role in the standardized packaging of the cigarettes which maintains the health concerns while restricting the companies to publish information which is misleading and injurious to health.
Impact of imagery of cigarettes boxes
The imagery like all other shopping areas plays a strong and decisive role in the cigarette industry as well. The tobacco smokers do not like a rush of things on their favorite cigarettes.
Tobacco companies also work hard on the innovative, appealing as well as the eye-catching appearance of their customized cigarette boxes so that they can appeal to their targeted customers while providing aesthetic pleasure to their current users.
Usually, the outlook of the cigarette boxes is simple with some sort of color combination that depicts their strength or softness.
Apart from the afterimages presented on the cigarettes, there are also pictorial warnings as well.
These pictorial warnings are usually present on all cigarette brands which show a devastating image of the reality of what continuous smoking can do to a man.
This pictorial impression also has a strong impression which can and has the power to reverse the decision as well as the choice of the smoker. This pictorial warning has a quite negative effect on the marketing strategies, overall presentation as well as color combination of the cigarette box. Mostly cigarette companies use text warnings instead of pictorial warnings.
Effect of text on the cigarette boxes:
There are usually two kinds of texts on a cigarette box. The first one is the kind of text that maintains the description of the ingredients, instruction to use and dispose of the product.
It also tells huge details regarding its companies and manufacturing as well as other details.
- The companies also work hard on the presentation of the text on the cigarette boxes as all companies want to present maximum information on the cigarette boxes that can glorify their product and company.
- The color combinations of the texts, the brief description, sound wording and writing style do affect the consumer.
- The second kind of text is the warning labels that are present on all cigarettes.
These warning labels are usually suppressed and are written in quite smaller wording at some corner of the cigarette box as they present the negative impact of the product while awakening the health concerns within the customers.
The effect of this kind of text does prevail in the consumers although they are written in a quite ignored manner. The smoking ratio of many customers has been decreased while many agreed on the quitting of smoking because of these warning labels.
The above-mentioned line provides brief information regarding how the color can affect consumer choice. The difference among the common colors and in cigarette boxes shows the strength of the cigarette that any customer is going to buy.
In the same manner, the pictures and afterimages presented on the cigarette box also satisfy the aseptic sense of the consumers. The pictorial and textual warning labels do have their effects on purchase and consumption.