In this blog, we will go through two of the most important factors of the custom boxes. Both are equally important and mandatory for the best presentation, manufacturing, and production of the custom boxes as well as in sales. The first one is
- The use of proper colors in custom boxes
- The proper designing techniques
First, we will go through the colors. We will analyze all the obligatory aspects of colors that affect the branding, sales, and presentation of the custom boxes
Colors Matters a Lot !!!
Colors Are the Mandatory Attraction in This Colorful and Glamorous World of Custom Boxes:
Can you imagine a product or its packaging with color? Being a business owner, will you like colorless packaging? As a customer, will you be pleased with a dull or colorless packaging? The answer is a big no. You will want something bright and colorful both as a customer and as a business owner. The World of custom boxes is always in a competition where everyone is bringing our something novel and innovative to attract the attention of the customer. The cosmetic industry, the cloth industry, even the edible industry always try to mingle some colors in their products and packaging while keeping in mind their targeted customers.
How Colors Effect on Human Beings as Well as on Sales:
Colors matter a lot in sales. Will you go for a pink-colored packaging for a shaving kit for men? All men will leave your shaving kit, thinking it as a product for females as pink color is specified for female or girlish products. Colors have their world and psychology. You cannot choose the same colors for kids and adults. You have to experiment with different color combinations and color schemes to get an attractive outlook for your products.
If you are selling something for kids, you have to choose colors that are attractive to children. If we take the example of kid’s edibles such as Cocomo, Lays, or Slanty companies, they always choose basic and bright colors in which the abundance is of primary colors. Why they want the primary colors? The answer is quite simple because the kids can quickly identify primary colors, and they get attracted to the bright colored things. Similarly, all mobile phone companies use decent color combinations. Why they use quite dull or usually while coloring in their packaging? The answer to this question is their customers are adults and would like to have products with sophisticated looks.
Sales are greatly influenced by the choice of colors. You have to choose colors for your packaging, which goes in accordance with your product and business. Having a color combination that does not align with your products can ruin your image and can decrease your sales ratio.
How Colors Help in Marketing:
Marketing has different techniques, such as ads, pamphlets, broachers, and custom boxes. The color scheme or color combination you have opted for your product will be used in its marketing. In the advertisement for kid’s products, the kids are presented with the dress of the same color as the product has. While marketing a hair color company, models are presented with their hair dyed with the same color which is being advertised. Advertising is based on the color combinations you choose for your products. Your product’s color is taken as a theme for the whole marketing techniques. If you have not chosen the right color, your advertising will not be that effective as with a definite and proper color combination.
Brands Use Distinct and Different Colors in Their Products:
What does a brand stand for? It stands for something unique, different, and distinguished. All brands, either it is of edibles, cosmetics, or related to any other industry; it usually takes charge of colors to attract its customers. Brands always go on experimenting with the color combinations to receive the best turn out, and sales ratio as colors are the basic key to success in any business. If you have chosen the proper color that can target your potential customers and can attract their attention, you as a brand as achieved your goal.
Color Packaging Psychology:
Imagine you are running an eminent brand of clothes. What will be your primary concern? You would go for the product material, and its quality, designs, etc. but you always have an idea that what will distinguish your products in the market will be your choice of colors. You will go on experimenting with different colors to bring our new and striking color that can attract the attention of the customers, or you will go on with some novel and innovative color combination that has never been used. You will also try to present the existing color combinations in a unique fashion that can make your products attractive. If you are offering summer clothes, then you will choose the colors that have cooling effects while spring is all about funky and bright colors. Winter required bright colors to give a warmth effect, while autumn needs some colors that can be matching with the surroundings.
This color tale is the same for all business types. If you are running a custom boxes business, you can opt bright and basic colors for sweets and desserts packaging. Bright colors are always tempting and are suitable for an inviting purpose. In the same manner, kid’s chocolate and toffees are still in bright and basic shades that can find tempting and attractive by kids. In toys, the choice is also of bright, basic, or primary colors that can engage the attention of the kids. When it comes to clothing, all people do not like bright and funky colors, so they use to have a suitable packaging or a packing with black/ white theme or color combination as it gives an impression of being sober, polite and classy at the same time.
Color psychology is of much worth in the custom boxes industry. After understanding the color psychology, you can suggest and come up with the best color that is best suited for your products.
Color Should Align With the Product:
Alienation of color with the product is of much importance. You cannot create a good impression of your company or brand if you are not choosing the right and proper color combination that can best define your products. Color is the basic thing a customer notices before getting anything. Your color combination of the product and packaging is the main tool that can draw the attention of the consumer towards your product amongst the many products presented on the shelf.
A Pleasant Opening Experience is All a Customer Wants!!!
In the second part of this blog, we will go through the designing techniques, benefits, and psychology that affect the customers.
How a Good Opening Experience can Affect your Customers:
What will you, as a customer, will feel upon the opening of a dull and regular themed box? You will not contact much as you are using the regular custom boxes. What if you find something charming upon the opening of custom boxes? Let it be the internal printing, internal display of logo, or a different opening design. All these things will make customers curious and more eager to open the product. Once an opening experience has changed the mood of the customer, your products will attain more marks than you have expected. A good opening experience can open the ways of sales and perfect reviews from the customers once you have impressed them by your product’s quality and outlook.
Selection of Opening Design Should Be in Accordance With the Products and Size:
This is the best rule you should never ignore as a custom boxes dealer as well as a business owner. Your product’s packaging should be in accordance with the service you are offering. If you are offering some services for death ceremonies, you should never go with too many folding designs, internal and colorful printing, as well as cuts and ties that require too much time in opening up the bundle. Similarly, you should never be too simple in opening designs when it comes to the dowry packaging and sending some gift warped in a custom box to newlyweds. The kid’s products should be with folding designs and some surprising internal as well as external printing that can make parent’s happiness double when they would shop something for their newly born kids. Similarly, a little display from the packaging is of much worth when you are offering similar colors in the same design or same design in different shapes and sizes.
Company Branding Should be Aligned with the Opening Designs:
Company’s branding should always align with the opening designs when you are explicitly branding through the custom boxes. Your opening designs should never be too complicated. Neither is too simple. You should always try something unique with simple touches of glamour as something simple things get more attention than the too much glamour packaging.
Opt the Different and Innovative Designs:
There are a lot more folding and packaging designs that can alter your product’s outlook altogether. Your presentation is much more important in the market as the product you are offering is offered by many other dealers in the same market and at the same or fewer rates. What makes you different are the designing and folding techniques of your packaging that make you distinguished among the different products? There are several ways of designing and folding techniques that can make your product’s outlook attractive. Some of them are mentioned in the proceeding lines:
Inner designing is more fascinating and beautiful as compared to outer designing. For making your product’s presentation more charming and attractive, you can choose a rather simple exterior and can print the whole material on the inner side of the custom box. That will make a sound and pleasant opening experience for your customers.
Outer designing is also attractive in some businesses. If you are offering some running products such as edibles or products that get expired soon, you can choose exterior designing with a nice, beautiful, and charming display of your other services and products.
Your product display on the custom boxes should be appropriate and sound. It should not feel like lots of pictures and images are scattered on the custom boxes. It should not give the image of a too much-loaded display of services and products on the custom box. Gather your products, arrange them in a nice manner, and present the minimum images of your services and goods on the custom box. The display should be in such a way that it should depict all of your products while the presentation should remain delicate and nice.
- Logo Display:
Logo display can also create some delightful changes in the opening experience. You can choose the logo display either inside or outside of the custom box in accordance with your services.
- Cuts and Ties:
The cuts, ties, and internal tapes make the folding quick and easier. This is the only view of the story. The internal tapes, cuts, and ties also make the product’s presentation more charming, beautiful, and catchy.
Folding techniques play an important role in a good opening experience. You can opt for many folding designs, straight opening designs, folding with a handle, triangular folding, and a lot more to create a good impression of your brand and services.